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"Blair Witch," in theaters September 16, 2016, is rated R.Īdd None have been identified for this spot This hair-raising sequel to the groundbreaking found footage film "The Blair Witch Project" delves even deeper into the woods and discovers what legends are made of.

Marketing Stack Integrations and Multi-Touch AttributionĪfter Heather's disappearance in 1994, her brother and a group of college students armed with cameras head into the ominous Black Hills Forest to find out what happened.

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Spend 🔒 TV Impressions 🔒 National Impressions 🔒 Local Impressions 🔒 Though the company behind "Blair Witch," Lionsgate, likely expected more from the release - especially hiring on Barrett and Wingard, who together have become a super duo when it comes to horror movies having made hits " You're Next" and " The Guest" - they can't be too mad at them as the $5 million-budgeted sequel pretty much made back its production budget in its first weekend.Comments Unlock These Ad Metrics Now National Airings 🔒 First Airing 🔒 Last Airing 🔒 Creatives 🔒 Recently Aired On 🔒 Est. On Sunday, after the weekend box office numbers went out, Barrett tweeted this: Things didn't look good for the movie going into the weekend as it only had a 37% rating on Rotten Tomatoes.īut the creative team behind the movie, screenwriter Simon Barrett and director Adam Wingard, were good sports about the whole thing. "Blair Witch," the first true sequel to the legendary found-footage horror film released in 1999, underperformed at its opening at the box office over the weekend, taking in an estimated $9.7 million. Account icon An icon in the shape of a person's head and shoulders.